“Think like a publisher, not a marketer.”
– David Meerman Scott
“New marketing is about the relationships, not the medium.”
– Ben Grossman, founder & chief strategist: BiGMarK
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.”
– Seth Godin, Seth’s Blog
“What’s required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.”
– Chris Brogan, author of “Trust Agents”
“We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.”
– Michael Fox, founder of Shoes of Prey
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play.”
- Alex Bogusky, co-chairman CP&B
Marketing Focused on Fort Collins Clients
Internet marketing strategies are the fuel that feeds the metaphoric engine of your online business. Waste money on the wrong one and you are dead in the water. Properly execute with the right ones and you are making waves. Every business benefits from cleverly conducted professional services in website optimization, web promotion, and design. Whether you offer services or sell products online, to stay competitive, it’s crucial that your site is set up properly so it will be correctly listed and search engine ranked as highly and relevantly as possible. Every site built at Site Image Studios features optimized website design utilizing well established and demonstrated search engine optimization methods (more about what Site Image Studios offers at this link). Our professional services can help your website achieve a higher ranking with proper website design, diverse promotion and internet marketing of your virtual identity, and continued vigilance and targeted campaigns which will improve your website’s page rank and visibility.
Submitting your web site to the big search engines and cross linking your virtual presence is the next stage of website promotion. Search engines take a variety of factors into consideration, such as meta tags, relevant keyword density, indexable site structure and site map, etc… Your site must conform to not only web standards, but also the criteria search engines need to decide what it is you do, and who might be searching for you. Only once these criteria have been met will you even be eligible for search engines to properly index you. Getting placed well above your competition takes even more.
Social Marketing is NOT a Catch Phrase
Marketing, like everything else, has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on “push” TV and newspaper type advertising to a more sophisticated approach which creates a two way line of communication between a brand and it’s customers. This process, when properly executed, turns customers into advocates for a particular brand or company. This is what is termed as “social marketing.” Rather than dictating the way that information must be conveyed from the top-down, public and private companies alike are learning to listen to the needs and desires of their target audience directly, and building their services and offerings from there. This focus on the “consumer” involves in-depth research and constant re-evaluation of every aspect of your brand image. In fact, research and evaluation together form the very cornerstone of the social marketing process.
Public perception is in and of itself a critical marketing tool that not only influences potential client action, but directly impacts how your are placed in search. That’s right. The days of mindless link directories, keyword stuffing, and other assorted trickery are in the past (not that they were ever a very good idea anyway). SEO firms all over the country are laying off workers, not because of “the economy”, but simply because they never learned how to market! Recent changes in search have all but put them out of business. If you want to get ahead today, there are no shortcuts. You fundamentally need to engage with your client base and actively manage your greater virtual presence.
Site Image Studios: Our Edge Becomes Your Edge
Site Image Studios offers a diverse array of technologies and strategies designed not only to build strong relationships between you and your target audience, but also to ensure you stand out in the crowd of your competitors. We can help you fundamentally take control of the message your clients and prospective clients receive, and help you turn existing clients into proxy marketers on behalf of your company.
Most importantly, we will help you to actually quantify and qualify your marketing results. This is the litmus test for SEO and marketing some firms refuse to provide. Through the use of advanced statistical monitoring of web traffic, marketing campaigns, and other indicators, we put YOU in control of your online identity and it’s promotion. We will establish your online presence and guide you through the process as well. Demystifying the ins and outs of online promotion will help you get a lot more value out of your marketing investment, both immediately and in the foreseeable future.
Interested in learning more? Call Site Image Studios at (970) 430-5155 and take positive control of your broader virtual presence today!